How to Be Strategic With Your Holiday Visuals
— and leave a lasting impression

Holiday Edition.

Overnight, the spooky décor is gone, ribbons, wrapping, and sparkles have taken over. Stores are stocking up, and everywhere you look, there’s a reminder that the festive season has begun.

It’s time to bundle up, get cosy, and bring that warmth into your brand visuals. If Halloween was about showing personality, Christmas is about showing heart. ❤️

Stand Out With Something That Lasts

Great visuals show warmth, care, and connection. They help your audience feel the joy of giving, the excitement of receiving, and the story behind your product.

You can go all in with Santa, trees, and sparkle, or keep it simple with a bow-wrapped product. Whatever suits your brand best, the key is that it still feels like you.

A few things to consider:

•  Lead with emotion – Your imagery should feel warm and thoughtful, reflecting the feeling behind your product, comfort, care, confidence, or calm.

• Show who it’s for – Gifting can be hard, so help your audience. Show your products in context, a skincare ritual for someone who loves slow mornings, or a wellness set for the friend who needs calm. Let your visuals make the connection easy.

• Tell a story – Use your imagery to show the moment, not just the product. A candle half-lit, ribbons being tied, or a gift about to be wrapped, small details that spark emotion and make your visuals feel alive.

• Bonus tip! – Plan for versatility. Keep your branding at the centre, if your colour is blue, use a blue box, ribbon, or greenery instead of snow. That way, your imagery feels seasonal now but stays relevant all year round.

Marketing Note!

The holidays are the perfect opportunity to reach new customers through gifting. When someone receives your product as a thoughtful gift, you’re not just making a sale, you’re starting a new relationship.

There's Still Time!

The final months of the year can feel like a sprint, but there’s still time to plan. Even a few refreshed visuals can help your brand stand out and carry you into 2026.